With the advent of performance based platforms, tracking different types of conversions and deploying conversion pixels has become the top most priority for a web analyst.
I will jump right into what, why and how on Affiliate Conversion Tracking.
A conversion pixel is a tag which sends data to respective platforms to track conversions; after a customer clicks on a search ad (AdWords Conversion Pixel) or visits your website from Facebook campaign (Facebook Conversion Pixel) or a customer finishes a transaction from an affiliate network (Affiliate Conversion Pixel)
Recently, for one of my Quick Service Restaurant (QSR) clients, we migrated all the affiliate pixels from the traditional hard coding to Google Tag Manager.
This article, I will walk you through how my team achieved this and explain how to deploy Affiliate Pixels via Google Tag Manager.
1. GTM code snippet deployed across all pages, or at least on the transaction completion page (Thank You Page).
2. Data Layer with all transaction data.
For both the steps, you will need your developer’s blessings.